When Marvel announced that 'The Incredible Hulk'
would be returning to television in the wake of Warner's plans to revive 'Wonder Woman' for the small screen, the knee jerk reaction was to chalk it up to nostalgia programming. We've already seen 'Battlestar Galactica,' 'The Bionic Woman,' and 'Knight Rider' revived for TV; these moves just looked like more of that. However, a deeper look at Marvel's plans reveals that this isn't a retro cash-in, but part of a bigger push to establish their brand on television with the same success they've had on film.
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