Whaaat?

http://batman-news.com/2017/02/08/warner-bros-to-move-forward-with-streaming-service-thatll-let-you-watch-new-movie-releases-at-home/

Late last year it was reported that Apple was in talks with major Hollywood movie studios to bring movie rentals to iTunes just two weeks after they hit theaters. Today, Warner Bros. CEO Kevin Tsujihara said that there has been a lot of progress made on this new streaming service. Variety has the quotes below.
“We’re making a lot of progress,” Tsujihara said during a call with analysts on Wednesday, adding, “We’re aggressively working with exhibitors to talk about models that will grow the market instead of cannibalizing the market.”
“Part of the reason that’s driving this is consumers and the economics of the film business,” Tsujihara explained.
“The middle of the market in the theatrical business has gotten extremely tough,” he noted, arguing that offering some movies in homes earlier would “change the economics of adult dramas.”

READ THE WHOLE ARTICLE AT THE LINK ABOVE.